PPC – The trifecta of keyword research strategy: Volume, difficulty, intent
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains...
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SEO – Beyond search volume: Future-proofing keyword research for SEO
The practice of relying solely on search volume as the defining metric for keyword research is...
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PPC – Are you effectively monetizing, measuring and maximizing your inbound call volume?
Are you effectively monetizing, measuring and maximizing your inbound call volume? – Search Engine Land Your...
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PPC – Why it’s worth targeting keywords with no-to-low monthly search volume
The ultimate goldmine for an SEO expert is finding a high-volume, high-converting, low-competition keyword. What could...
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PPC – 3 conversations to have when testing low volume ad accounts
Testing is essential for anybody running a paid search account, and there are many guides for...
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SEO – Google search spend growth slows as click volume rises, reports show
Google search ad click volume continues to rise as CPC growth trends down and spend growth...
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