Lead Generation – Target ROAS in Google Ads: 5 key considerations
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In...
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SEO – YouTube has launched a global Target frequency feature
YouTube now has a global Target frequency goal option for video campaigns. The new goal allows...
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SEO – New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager...
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Social Media Marketing – How to Use LinkedIn Ads to Reach Your Target Audience
Social Media Marketing Industry Report In our 11th annual social media study (46...
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SEO – Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid...
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SEO – How to create content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content...
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SEO – How much should we care about voice search? It depends on target audience
In 2018, voice search was one of the hottest topics in the SEO community. A popular...
Continue Reading PPC – How to develop content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content...
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Social Media Marketing – How to Target Cold Audiences With Facebook Ads
Social Media Marketing Industry Report In our 11th annual social media study (46...
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PPC – Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
In an effort to help simplify settings, Google said, it is making changes to two portfolio...
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