PPC – Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business...
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PPC – Google modifies shopping ads policies to enhance transparency
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency...
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SEO – YouTube is testing shopping and affiliate features in Shorts
YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New...
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SEO – Amazon holiday shopping outlook: A guide for advertisers
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their...
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SEO – How to make the most of Performance Max this holiday shopping season
Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How...
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SEO – 3 new YouTube streaming, shopping, and audio features
YouTube has just announced three new features for advertisers to reach people where and when they’re...
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SEO – Content API for Shopping and Google Ads API updated for country targeting
Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have...
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PPC – Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition....
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SEO – Instagram is cutting back on its shopping features
Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts...
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SEO – TikTok announces three new shopping ad features
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the...
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