SEO – Google Analytics 4 rolls out new reports for linked 360 campaigns
Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google...
Continue ReadingSEO – Google rolls out generative AI tools for product images in the U.S.
Google has released a range of new generative AI product imagery tools for advertisers in the...
Continue ReadingPPC – Google rolls out about this image and more SGE links
Google is now rolling out the about this image feature that it announced back in May...
Continue ReadingSEO – Google Ads rolls out new tool for centralized access to all first-party data
Google Ads is rolling out a new tool that allows businesses to manage their first-party data...
Continue ReadingPPC – Meta rolls out new features for Facebook and Instagram Reels ads
Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The...
Continue ReadingSEO – YouTube rolls out video view campaigns globally
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages...
Continue ReadingPPC – Google rolls out automatically created assets to all advertisers
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also...
Continue ReadingPPC – Meta rolls out new search tool to track branded content campaigns
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search...
Continue ReadingSEO – Google Ads API version 14.1 rolls out
Google Ads API version 14.1 is now available – two months after version 14 was released....
Continue ReadingSEO – TikTok rolls out major Ads changes to meet EU regulations
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU...
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