PPC – Top 5 secrets your search bar is hiding
Your search bar is your secret weapon. How can you help improve the site search experience...
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PPC – 3 ways to dominate with Google Auction Insights and search intelligence
While marketers have overcome many challenges in recent years, sadly, the second half of 2022 is...
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PPC – 11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not...
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PPC – Google documents how to inject canonical tags using JavaScript
Google has updated its JavaScript SEO help document to add technical details on how to inject...
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PPC – How to migrate to Google Analytics 4: A step-by-step guide
You’ve likely heard by now that Google is updating Google Analytics from Universal Analytics (also known...
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PPC – Webinar: Work smarter, not harder, to give customers what they want
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands...
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PPC – TikTok introduces Attribution Manager with flexible windows
To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible...
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SEO – How to build a framework for PPC measurement in 2023
Change is coming. The way we measure and attribute performance in PPC is going to evolve...
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PPC – 30+ agencies form new group to support reproductive rights
A new group – Agencies for Reproductive Rights (ARR) – has been formed by more than...
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PPC – NBCUniversal, Google competing to help Netflix deliver ad-based option
Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s...
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