PPC – Google’s indexing bug is back – new content not being indexed
This morning, Google fixed a bug that affected its ability to index new content. Well, right now,...
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PPC – Why has paid search been pigeonholed to the bottom of the funnel?
No one can argue that paid search isn’t a fantastic bottom-funnel tactic. The rest of your...
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PPC – The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers...
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PPC – How voice search changes everything
Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason....
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PPC – Google updates Search Quality Evaluator Guidelines
On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018....
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PPC – Microsoft goes open source with one of its Bing algorithms
Microsoft has made its Space Partition Tree And Graph (SPTAG) algorithm, used in its own Bing...
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PPC – The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday....
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PPC – Google brings personalized Shopping, local inventory and better checkout to U.S.
In late March, Google rolled out a redesigned shopping destination in France. That turns out to...
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PPC – Welcome to the Golden Age of competitive research
Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the...
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PPC – User-generated content for SEO: The cost-benefit analysis you need
Reviews, videos, photos, questions and answers, comments and other user-generated content (UGC) can give search crawlers...
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