PPC – Microsoft Advertising rolling out experiments A/B testing tool globally
You will see a new tab in your Microsoft Advertising account soon if you don’t already....
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PPC – New site Hotspot Law like ZocDoc for lawyers
Local search is probably more visible than it has ever been since the advent of Google...
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PPC – Microsoft search, LinkedIn revenue growth slow for third straight quarter
Microsoft reported better-than-expected quarterly earnings Thursday, but the two sectors of the company that matter most...
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PPC – Heard from Google, the biggest trends impacting PPC are privacy and automation
We’re now well past this year’s Google Marketing Live event which was hosted in June in...
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PPC – Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered...
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PPC – DuckDuckGo expands its maps UI with a few familiar features
DuckDuckGo’s expanded map view with map re-querying. Image source: DuckDuckGo. Privacy-centric search engine DuckDuckGo announced that...
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PPC – Amazon’s got a PPC lock on “Prime Day”
Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would...
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PPC – Alexa, Google Home now battling perception of being ‘surveillance’ devices
Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to...
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PPC – When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
In the world of Google Ads, there’s a choice for each and every campaign’s ad delivery...
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PPC – Ad customizers are now available in all Microsoft Advertising accounts
Ad customizers have been around in Google Ads for several years, and now advertisers can use...
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