PPC – Here’s how to set up the Google Site Kit WordPress plugin
On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you...
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PPC – Choosing a local marketing solution for your multi-location business
U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020,...
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PPC – European antitrust chief says Google’s auction-based shopping remedy not working
European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more...
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PPC – Let’s kill the hourly rate: We are leaving money on the table
One of the hottest topics and hotly debated threads on r/ppc is about rates and what...
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PPC – It’s time to change your content marketing workflow
Think, write, design. Copy, paste, send, receive, call, chat, approve, feedback, edit, call, chat, copy, paste,...
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PPC – FAQ: All about the BERT algorithm in Google search
Google has said that its most recent major search update, the inclusion of the BERT algorithm,...
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PPC – Bing introduces penalty for ‘inorganic site structure’ violations
Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on...
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PPC – How to deliver effective account-based marketing with limited resources
Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly...
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PPC – Google launches Site Kit plugin for WordPress
The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday...
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PPC – Protecting your ad spend from invalid traffic
Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks...
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