PPC – Why a content gap analysis should be part of your SEO strategy
A content gap analysis is a valuable type of market research, helping you to discover opportunities...
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PPC – Using auction insights for better PPC competitor analysis
Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers...
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PPC – 3 key stages to better content marketing: Attract, engage, convert by Digital Marketing Depot
A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s...
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PPC – 4 commerce trends to watch next year by Cynthia Ramsaran
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications,...
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PPC – Google Search Console was down today
Google Search Console went down at about 8 am ET today and is still down at...
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PPC – Local SEO for new physical locations
Opening a new business location can be an exciting yet chaotic time. As a local SEO...
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PPC – Google’s 2023 Search quality rater guidelines update: Here’s what changed
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous...
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PPC – Quality rater and algorithmic evaluation systems: Are major changes coming?
Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines...
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PPC – With OpenAI in chaos, Sam Altman joins Microsoft
Sam Altman, ousted on Nov. 17, won’t return to OpenAI as its CEO. That’s because he...
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PPC – AI for SEO content creation: 5 real-world examples
Are you looking for some examples of how companies are using AI for SEO successfully? You...
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