PPC – The power of programmatic advertising by Cynthia Ramsaran
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is...
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PPC – Why SEOs should focus on creating trust
While trust is not a new marketing concept, it does not get the attention it deserves...
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PPC – New Google Analytics item-scoped custom dimensions
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on...
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PPC – Andi Search adds Generated Content feature
Andi is adding a Generated Content feature to its search results. It promises “the most accurate...
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PPC – Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords...
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PPC – Google: Generative AI coming to Docs, Gmail in Workspace
Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs,...
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PPC – Microsoft may replace Bing Search answers with Bing Chat responses
Bing may replace the standard answers you get at the top of the Bing Search results...
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PPC – Google February 2023 product reviews update more volatile than previous updates, say data providers
The February 2022 product reviews update created more volatility in Google’s search results than past versions...
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PPC – Do personas REALLY matter in content marketing?
Do you know who you’re selling to – and, by extension, who you’re targeting in your...
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PPC – Webinar: The 360-view content strategy you need by Cynthia Ramsaran
Whether selling to businesses or consumers, buyers need access to various types of product content —...
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