PPC – What do the symbols mean in Google’s Map Pack and Local Finder?
Google My Business is increasingly becoming more integrated with other datasets on the web. This includes...
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PPC – Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy
Google is reportedly seeking to avoid further European antitrust penalties in shopping search by testing out...
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PPC – Using insights to find new audiences to test for awareness campaigns
You’ve tried custom intent audiences. You’ve tried custom affinity audiences. You’re having trouble scaling your managed...
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PPC – Where Google got more inventory to show Responsive Search Ads ads may surprise you
Advertisers know that to be effective with Google search ads they must be able to stand...
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PPC – Building an attribution strategy
Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are...
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PPC – Study: Brands are failing voice search optimization in 3 key areas
Optimizing for voice search is synonymous with optimizing for local SEO since both are “about ranking...
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PPC – Back to Basics: A beginners guide to voice search and digital assistants in 2019
Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for...
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PPC – DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
Google has reportedly introduced new options into the list of potential “default” search engines available to...
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PPC – What will Google Hotels mean for online booking sites?
Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind the reservations systems...
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PPC – Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Two recent reports agree that there are about 65 million smart speaker owners in the United...
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