PPC – 5 critical elements for local marketing success
U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020....
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PPC – Catching SEO errors during development using automated tests
Last June I had the pleasure to present at SMX Advanced about one of my favorite...
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PPC – Organic search responsible for 53% of all site traffic, paid 15% [Study]
Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid...
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PPC – Call tracking demystified for search marketers
Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize...
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PPC – Google Search Console adds Datasets to enhancement reports section
Google has added a new report to Google Search Console to let you see how your...
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PPC – A script to create a Google Ads Experiments dashboard
Despite the constant addition of new automations to Google Ads, there’s still a lot for humans...
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PPC – The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being...
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PPC – BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool
BrightLocal has launched a new free tool called “Local RankFlux,” designed to alert marketers to changes...
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PPC – How Google’s recent changes affect higher education websites
The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to...
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PPC – Search used when brands are unknown, but it’s direct navigation for existing customers
It’s well established that consumers use multiple channels and digital tools for shopping research and discovery....
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