PPC – Trends in paid search to watch in 2024 by Cynthia Ramsaran
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers...
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PPC – 4 simple ways to put an end to unprotected paid search by Adthena
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of...
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Lead Generation – How to use always-on marketing in paid search
At any one time, 95% of your potential customers are not in the market looking to...
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PPC – A blueprint for boosting sales and dominating paid and organic campaigns by Cynthia Ramsaran
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right...
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Lead Generation – Diversifying your B2B paid media portfolio: When does it make sense?
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products...
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SEO – 20% of CMOs to invest less in paid search, SEO this year
Paid search advertising and SEO are among the channels most likely to have reduced investment in...
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SEO – U.S. paid search spend forecast to hit $110 billion in 2023
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer...
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SEO – 8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot
A full 87% of shoppers in the U.S. begin product searches online, with a majority turning...
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SEO – How paid placements will evolve alongside AI-powered search
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes...
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Social Media Marketing – 3 Ways to Improve Paid Acquisition on YouTube
Social Marketing Trends The data you’ve been missing! Need a new plan? Find out how thousands...
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