PPC – Why has paid search been pigeonholed to the bottom of the funnel?
No one can argue that paid search isn’t a fantastic bottom-funnel tactic. The rest of your...
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SEO – Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs)....
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Social Media Marketing – How to Recruit Paid Social Influencers
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – 11 paid search tactics that drive quality inbound calls
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to...
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SEO – The nitty-gritty paid search account health check: Part 1
Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at...
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PPC – Beat high-cost paid search clicks by sweating the details
In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so...
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SEO – Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms...
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PPC – Beware the monsters of paid search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search...
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PPC – 5 common mistakes made by B2B paid search novices
Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s...
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PPC – Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid...
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