PPC – Trends in paid search to watch in 2024 by Cynthia Ramsaran
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers...
Continue ReadingPPC – 4 simple ways to put an end to unprotected paid search by Adthena
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of...
Continue ReadingLead Generation – How to use always-on marketing in paid search
At any one time, 95% of your potential customers are not in the market looking to...
Continue ReadingPPC – A blueprint for boosting sales and dominating paid and organic campaigns by Cynthia Ramsaran
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right...
Continue ReadingLead Generation – Diversifying your B2B paid media portfolio: When does it make sense?
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products...
Continue ReadingSEO – 20% of CMOs to invest less in paid search, SEO this year
Paid search advertising and SEO are among the channels most likely to have reduced investment in...
Continue ReadingSEO – U.S. paid search spend forecast to hit $110 billion in 2023
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer...
Continue ReadingSEO – 8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot
A full 87% of shoppers in the U.S. begin product searches online, with a majority turning...
Continue ReadingSEO – How paid placements will evolve alongside AI-powered search
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes...
Continue ReadingSocial Media Marketing – 3 Ways to Improve Paid Acquisition on YouTube
Social Marketing Trends The data you’ve been missing! Need a new plan? Find out how thousands...
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