PPC – New trade group Paid Search Association launches with exclusive PPC focus
The industry has a new association – the Paid Search Association – which formally launched yesterday. It...
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PPC – The pros and cons of paid search automation
Nowadays, there’s a big push to move towards automation. But is it always the right step...
Continue Reading![PPC - Organic search responsible for 53% of all site traffic, paid 15% [Study]](https://etrendbiz.com/wp-content/uploads/2019/09/seo-organic-search-ss-1920-420x330.jpg)
PPC – Organic search responsible for 53% of all site traffic, paid 15% [Study]
Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid...
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SEO – AI and Digital Paid Media: Are PPC Managers Being Replaced?
Gone are the days when a PPC Manager could only focus on Google or Bing search...
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PPC – Why has paid search been pigeonholed to the bottom of the funnel?
No one can argue that paid search isn’t a fantastic bottom-funnel tactic. The rest of your...
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SEO – Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs)....
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Social Media Marketing – How to Recruit Paid Social Influencers
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – 11 paid search tactics that drive quality inbound calls
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to...
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SEO – The nitty-gritty paid search account health check: Part 1
Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at...
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PPC – Beat high-cost paid search clicks by sweating the details
In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so...
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