SEO – Google Search now supports discussion forum and profile page structured data
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show...
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PPC – How to create a perfect location page for SEO and visitors
Local businesses must ensure they can be found by those looking for them – both online...
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SEO – 7 ways to maximize landing page conversions by Cynthia Ramsaran
Building a landing page is easy. But creating one that engages your audience and drives conversion...
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SEO – Google: Page experience is not a ranking system, but it is a ranking signal
Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny...
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PPC – How to create a resource page
If you’re interested in creating helpful content for your audience (and you should be), you should...
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SEO – Google removes several search ranking algorithm updates from its ranking systems page
Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking...
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PPC – What to do when the wrong page ranks for a keyword
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one...
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PPC – GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for...
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SEO – 4 new features on the Google Insights page
To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new...
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SEO – New Google Analytics 4 Landing page report
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of...
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