PPC – Google has removed attribution models in GA4
Google Analytics today officially removed first click, linear, time decay, and position-based attribution models. This leaves...
Continue Reading
SEO – An SEO’s guide to understanding large language models (LLMs)
Should I use large language models for keyword research? Can these models think? Is ChatGPT my...
Continue Reading
Social Media Marketing – Sports and Web3: NFT Business Models
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
Continue Reading
PPC – Google to sunset 4 attribution models in Ads and Analytics
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear....
Continue Reading
PPC – Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member...
Continue Reading
SEO – Google will automatically switch some advertisers’ attribution models
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to...
Continue Reading
PPC – Biased language models can result from internet training data
Biased language models can result from internet training data Your privacy means the world to us....
Continue Reading
Social Media Marketing – How to Create a Facebook Marketing Plan That Models Your Customer Journey
Social Media Marketing Industry Report In our 11th annual social media study (46...
Continue Reading
Social Media Marketing – 6 Social Media Marketing Attribution Models and Tools to Help Marketers
Social Media Marketing Industry Report In our 11th annual social media study (46...
Continue Reading