SEO – Microsoft signs deal to serve sponsored links in Snapchat’s My AI
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The...
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PPC – Microsoft Audience Ads announces new AI bid strategies and market expansion
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with...
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SEO – Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former...
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PPC – Microsoft rolls out code-free conversions for all Smart Campaigns
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding...
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PPC – Microsoft Ads pilots UET Insights dashboard with new traffic data
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which...
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PPC – Microsoft on the future of advertising and conversational AI
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter,...
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SEO – Microsoft Ads to launch UET Insights dashboard with new traffic data
Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power...
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PPC – Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced several new features for Bing Chat, to celebrate the launch of...
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PPC – These 2 charts show Microsoft Bing’s search market share problem
Despite having gotten the jump on Google when it launched the new Bing, featuring its own...
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SEO – Microsoft Search and Advertising revenue up 3.4% in Q1
Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue...
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