PPC – Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords...
Continue Reading
PPC – Microsoft may replace Bing Search answers with Bing Chat responses
Bing may replace the standard answers you get at the top of the Bing Search results...
Continue Reading
PPC – Microsoft: Bing saw the largest relevancy jump in search in two decades
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced on Tuesday that Bing...
Continue Reading
SEO – Microsoft Ads in 2023: Key areas to leverage, test and optimize
Google’s hard push into machine learning and automated bidding – and away from more manually controllable...
Continue Reading
PPC – Microsoft Bing’s ChatGPT interface spotted in the wild
Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 into its search interface in the...
Continue Reading
SEO – Microsoft FY23 Q2 earnings look promising, despite mass layoffs
Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an...
Continue Reading
PPC – Microsoft, BigCommerce team up to launch new marketplace Ads and Listings
Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce...
Continue Reading
PPC – Microsoft to go fully live with new Bingbot user-agent change in January 2023
Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible...
Continue Reading
PPC – Microsoft now requires verification for UK Financial Services advertisers
Starting early this year, Microsoft will allow only advertisers duly authorized by the UK Financial Conduct...
Continue Reading
PPC – Microsoft Performance Max import updates
Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your...
Continue Reading