SEO – The search marketer’s new imperative: Capturing first-party data
Third-party cookies are on their way out. You’ve probably been thinking and talking about this for...
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PPC – Excel pivot table best practices for search marketers
In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact...
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PPC – Digital marketers rejoice: The four-day workweek is here to stay
The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have...
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SEO – The search marketer’s guide to connected TV: best practices for making the jump
Lack of video creative and imprecise targeting historically meant that channels like paid search were a...
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SEO – Webinar: How Google paid search automation has changed the game for marketers
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid...
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PPC – Debunking the 4 myths of consumer data privacy that are holding marketers back
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release,...
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SEO – Webinar: Marketers’ secrets to overcoming challenges
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant...
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PPC – How and why marketers are revisiting PPC campaign organization
Over the past few years, match types have changed, smart bidding has become a little more...
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PPC – Search marketers agree: automation the least favorite part of PPC
Whether you love it or hate it, PPC is a part of digital marketing that just...
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SEO – PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input...
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