PPC – Search marketers agree: automation the least favorite part of PPC
Whether you love it or hate it, PPC is a part of digital marketing that just...
Continue ReadingSEO – PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input...
Continue ReadingPPC – Elon Musk taking over Twitter, but most marketers not worried
It’s the end of Twitter as we know it. And a majority of marketers feel fine....
Continue ReadingPPC – Marketers report Meta bug turning off Facebook ads
Many advertisers woke up this morning and upon opening their Meta for Business accounts, found that...
Continue ReadingSocial Media Marketing – The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left...
Continue ReadingPPC – Search marketers, are you ready to measure results in a cookieless world?
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right...
Continue ReadingSEO – How paid search marketers can address brand measurement challenges and grow in their careers
Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals...
Continue ReadingPPC – Google Performance Max campaigns: What marketers should know
More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps...
Continue ReadingPPC – How marketers can create a holistic search strategy
Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few...
Continue ReadingSEO – How marketers can best optimize their Google Shopping ads
How marketers can best optimize their Google Shopping ads Your privacy means the world...
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