PPC – Search marketers agree: automation the least favorite part of PPC
Whether you love it or hate it, PPC is a part of digital marketing that just...
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SEO – PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input...
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PPC – Elon Musk taking over Twitter, but most marketers not worried
It’s the end of Twitter as we know it. And a majority of marketers feel fine....
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PPC – Marketers report Meta bug turning off Facebook ads
Many advertisers woke up this morning and upon opening their Meta for Business accounts, found that...
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Social Media Marketing – The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left...
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PPC – Search marketers, are you ready to measure results in a cookieless world?
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right...
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SEO – How paid search marketers can address brand measurement challenges and grow in their careers
Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals...
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PPC – Google Performance Max campaigns: What marketers should know
More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps...
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PPC – How marketers can create a holistic search strategy
Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few...
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SEO – How marketers can best optimize their Google Shopping ads
How marketers can best optimize their Google Shopping ads Your privacy means the world...
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