Social Media Marketing – AI Writer and AI Design Tools for Marketers
Social Marketing Trends The data you’ve been missing! Need a new plan? Find out how thousands...
Continue ReadingPPC – How the YouTube algorithm works: What marketers need to know
YouTube has the second-highest number of active users making it the world’s most popular video-first social...
Continue ReadingSEO – The search marketer’s new imperative: Capturing first-party data
Third-party cookies are on their way out. You’ve probably been thinking and talking about this for...
Continue ReadingPPC – Excel pivot table best practices for search marketers
In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact...
Continue ReadingPPC – Digital marketers rejoice: The four-day workweek is here to stay
The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have...
Continue ReadingSEO – The search marketer’s guide to connected TV: best practices for making the jump
Lack of video creative and imprecise targeting historically meant that channels like paid search were a...
Continue ReadingSEO – Webinar: How Google paid search automation has changed the game for marketers
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid...
Continue ReadingPPC – Debunking the 4 myths of consumer data privacy that are holding marketers back
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release,...
Continue ReadingSEO – Webinar: Marketers’ secrets to overcoming challenges
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant...
Continue ReadingPPC – How and why marketers are revisiting PPC campaign organization
Over the past few years, match types have changed, smart bidding has become a little more...
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