PPC – Affiliate managers: It’s time to shift your focus beyond media
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping,...
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SEO – AI and Digital Paid Media: Are PPC Managers Being Replaced?
Gone are the days when a PPC Manager could only focus on Google or Bing search...
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PPC – Here’s how to use Google Tag Manager’s new Trigger Groups
On March 26, Google announced the release of Trigger Groups in Google Tag Manager. Trigger Groups...
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