Lead Generation – This day in search marketing history: March 5
Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to...
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Lead Generation – This day in search marketing history: February 22
Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of...
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Lead Generation – Amazon’s share of seller revenue is now 50%
Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon...
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Lead Generation – What is short-form content? Your guide to when and how to use it
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore...
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Lead Generation – Why Performance Max for lead generation often fails and how to make it work
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max,...
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Lead Generation – A PPC guide to permission-based audiences
Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will...
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Lead Generation – How to make PPC automation work for lead gen
At SMX Next in November, I was honored to give a talk on making automation work...
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Lead Generation – Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate...
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Lead Generation – What is content marketing? Defining marketing’s present and future
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates...
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Lead Generation – Revenue optimization: 3 ways to get your advertising efforts right
Marketing departments once believed it was a sales issue if the sales team couldn’t work the...
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