Lead Generation – Meta unveils five new lead generation ad tools for Facebook and Instagram
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The...
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Lead Generation – Why your PPC strategy needs a full-funnel approach
To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing...
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Lead Generation – Amazon Ads for lead generation: What advertisers need to know
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in...
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Lead Generation – Google Demand Gen campaigns: Migration and best practices
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become...
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Lead Generation – Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
If there is one thing Meta has been pushing on paid social practitioners over the past...
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Lead Generation – How to follow Google Business Profile guidelines
Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new...
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Lead Generation – Website redesign SEO checklist: Retaining and improving SEO
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as...
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Lead Generation – Google Performance Max: Everything you need to know
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things....
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Lead Generation – Target ROAS in Google Ads: 5 key considerations
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In...
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Lead Generation – How to use Google Analytics 4: A complete guide
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across...
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