SEO – No, ChatGPT isn’t stealing Google’s search market share
Reporting on Google’s market share these days is like reporting on the sky (did you know...
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PPC – Google: Helpful content update isn’t done
If you were to play word association game about Google’s helpful content update, what would you...
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SEO – Senator claims Google isn’t doing enough to block ad scams
Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate...
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PPC – Why 100% indexing isn’t possible, and why that’s OK
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s...
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SEO – GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Google Analytics is the top player when it comes to tracking website visitors. The platform’s value...
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PPC – Why your content strategy isn’t working and how to actually break through
Companies are publishing more content than ever before, and it’s a trend that’s only growing. Case...
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PPC – No, the customer isn’t always right—How to get the most from your CX data
In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory...
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SEO – Cookieless data isn’t the only concern in search marketing
Cookieless data isn’t the only concern in search marketing Your privacy means the world...
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PPC – Why the Google Search Network isn’t working for your B2B business
Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network....
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