PPC – Using auction insights for better PPC competitor analysis
Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers...
Continue ReadingSEO – Conveying keyword insights to non-SEOs: A visual approach
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often...
Continue ReadingSEO – Transforming email addresses into actionable insights by AtData
We’ve entered an era where emails are not just about sending messages — they’re a repository...
Continue ReadingSEO – Exploring programmatic SEO: Real-world examples and insights
With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers...
Continue ReadingPPC – Microsoft Ads pilots UET Insights dashboard with new traffic data
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which...
Continue ReadingSocial Media Marketing – Art and NFTs: Insights From Jen Stark
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
Continue ReadingSEO – Top 10 insights for SEO and PPC success in China
Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned...
Continue ReadingSEO – Microsoft Ads to launch UET Insights dashboard with new traffic data
Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power...
Continue ReadingSocial Media Marketing – How to Use Instagram Insights to Develop a Content Plan
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
Continue ReadingSEO – AI in search: Insights from Bing’s Fabrice Canel
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager...
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