PPC – Using auction insights for better PPC competitor analysis
Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers...
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SEO – Conveying keyword insights to non-SEOs: A visual approach
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often...
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SEO – Transforming email addresses into actionable insights by AtData
We’ve entered an era where emails are not just about sending messages — they’re a repository...
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SEO – Exploring programmatic SEO: Real-world examples and insights
With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers...
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PPC – Microsoft Ads pilots UET Insights dashboard with new traffic data
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which...
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Social Media Marketing – Art and NFTs: Insights From Jen Stark
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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SEO – Top 10 insights for SEO and PPC success in China
Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned...
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SEO – Microsoft Ads to launch UET Insights dashboard with new traffic data
Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power...
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Social Media Marketing – How to Use Instagram Insights to Develop a Content Plan
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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SEO – AI in search: Insights from Bing’s Fabrice Canel
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager...
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