PPC – LLM optimization: Can you influence generative AI outputs?
Since the introduction of generative AI, large language models (LLMs) have conquered the world and found...
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Social Media Marketing – Influencer Marketing Strategy: How to Grow Your Influence
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts)...
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SEO – Meta descriptions and branding have the most influence on search clickthrough, survey finds
Meta descriptions, followed by brand name and page title, have the largest influence over whether users...
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PPC – 2020 SEO trends that will influence your work
The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in...
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SEO – Finding content marketing opportunities that influence search performance
Content marketing is a broad term that can be interpreted in multiple ways within the greater...
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Lead Generation – How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
When it comes to lead generation, quality is the name of the game. A paid media...
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