SEO – Your SEO guide to the ChatGPT API
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on...
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PPC – A guide to keyword cannibalization in SEO and how to fix it
Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It...
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SEO – An SEO’s guide to ChatGPT prompts
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt...
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PPC – Video content guide: Why you should start creating videos now (plus examples)
We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video...
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Lead Generation – What is short-form content? Your guide to when and how to use it
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore...
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PPC – Internal linking for ecommerce: The ultimate guide
Internal linking is a crucial aspect of any website, but it is especially important for ecommerce...
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Lead Generation – A PPC guide to permission-based audiences
Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will...
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PPC – Facebook: A content marketing guide
Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active...
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SEO – Amazon holiday shopping outlook: A guide for advertisers
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their...
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PPC – Google penalties, manual actions and notifications: A complete guide
Google reserves the right to apply manual actions, which are more often called penalties within SEO,...
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