PPC – Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers
When Google launched Local Guides some years ago, few of us could have realized what level...
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SEO – Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online....
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SEO – Local SEOs still seeing volatility in ranking with Google’s latest algorithm update
November has been a crazy month for the SEO industry. Although there have been a ton of...
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PPC – Here’s what you need to know about Google’s newest local algorithm update
Local SEO community chatter began last week with a question: Did your listings experience a drop...
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PPC – European antitrust chief says Google’s auction-based shopping remedy not working
European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more...
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SEO – Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third...
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PPC – Amazon keeps chipping at Google’s search ad dominance
Google is by far the dominant player in search advertising in the U.S., but Amazon and...
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SEO – Google’s solution to search results dominated by FAQ Schema
Earlier this year, I wrote an article about how to add How-to Schema to your content....
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PPC – Google’s new take on Shopping goes live in U.S.
The new Google Shopping shows personalized results based on signals including search activity. Google’s new personalized...
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PPC – Businesses can now opt out of Google’s online food ordering
Earlier this year, Google started showing “order online” buttons on the knowledge panel for local restaurants...
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