SEO – Hands-on with Google’s new Search Generative Experience
Google opened access to its new Search Generative Experience and today – and our own Barry...
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PPC – Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
The April 2023 reviews update created more volatility in Google’s search results than past versions of...
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PPC – Search the 15.7 million websites in Google’s C4 dataset
Was your website or content used to help train AI systems as part of Google’s C4...
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PPC – New updates to Google’s gambling and games policy
Google will begin to accept and run ads for online horse racing in the following states:...
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PPC – Google’s December 2022 helpful content and link spam updates still rolling out
Google said the two different Google search algorithm updates – the December 2022 helpful content system and the December 2022...
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SEO – Google search retires Web Light, Google’s method to serve faster, lighter pages to people
Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more...
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SEO – E-E-A-T and major updates to Google’s quality rater guidelines
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates...
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SEO – Google’s formula for navigating economic uncertainty involves “doubling down”
Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated...
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PPC – SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and...
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PPC – Here’s how Google’s helpful content update is going to make AI better
Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for...
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