SEO – Why you should invest in branded keywords even if your company ranks #1 on Google
Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent...
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PPC – 3 ways to dominate with Google Auction Insights and search intelligence
While marketers have overcome many challenges in recent years, sadly, the second half of 2022 is...
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SEO – Forecasting web traffic using Google Analytics and Facebook Prophet
Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in...
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PPC – 11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not...
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SEO – How to use Google Ads Competitive Metrics
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s...
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PPC – Google documents how to inject canonical tags using JavaScript
Google has updated its JavaScript SEO help document to add technical details on how to inject...
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SEO – What’s the biggest hidden secret in Google Ads?
Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy...
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PPC – How to migrate to Google Analytics 4: A step-by-step guide
You’ve likely heard by now that Google is updating Google Analytics from Universal Analytics (also known...
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SEO – Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
Google has updated its rich results content guidelines to align better with the overall Google merchant...
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SEO – FCC tells Google, Apple to remove TikTok
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app...
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