PPC – Here’s how to set up the Google Site Kit WordPress plugin
On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you...
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SEO – Google Ads Editor update includes support for Discovery campaigns
Yes, the editing pane is still awkwardly placed to take up a giant chunk of the...
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PPC – FAQ: All about the BERT algorithm in Google search
Google has said that its most recent major search update, the inclusion of the BERT algorithm,...
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SEO – What you need to know about Google Merchant Center identifier enforcement updates
With the holidays at our heels, it’s a good time to do a final sweep of...
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PPC – Google launches Site Kit plugin for WordPress
The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday...
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SEO – What does Google Maps ‘incognito mode’ mean for businesses?
Google recently announced Android users will have the option to do incognito searches on Google Maps...
Continue Reading PPC – Why you may not have noticed the Google BERT update
Google introduced the BERT update to its Search ranking system last week. The addition of this...
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PPC – Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It...
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PPC – Capture leads with Google Ads latest ad extension test
Capture lead information with Google Ads lead form extension. Google is beta testing a new ad...
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SEO – Google Ads debuts ‘conversions by time’ reporting
Conversions by time columns now available in Google Ads. Google has rolled out new conversion reporting...
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