Lead Generation – A PPC guide to permission-based audiences
Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will...
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Lead Generation – How to make PPC automation work for lead gen
At SMX Next in November, I was honored to give a talk on making automation work...
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Lead Generation – Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate...
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Lead Generation – What is content marketing? Defining marketing’s present and future
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates...
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Lead Generation – Revenue optimization: 3 ways to get your advertising efforts right
Marketing departments once believed it was a sales issue if the sales team couldn’t work the...
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Lead Generation – How to build a disruptive marketing campaign
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message...
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Lead Generation – 5 new updates to Meta call ads
Meta just announced 5 new updates to their call ads. The new updates are intended to...
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Lead Generation – 5 Google Ads examples with relevant and quality ad copy
Relevance is often discussed in digital marketing. It’s an important topic because not only is it...
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Lead Generation – How to define SERP intent and ‘source type’ for better analysis
SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing...
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Lead Generation – How to plan and budget for enterprise SEO
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to...
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