Lead Generation – Paid search marketers can find success with top of funnel campaigns
Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase...
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Lead Generation – Beyond Google and Facebook advertising: 17 ad platforms you should try
While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your...
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Lead Generation – Video: Will Hanke on teaching SEO and lead generation
While in St. Louis I met up with an old colleague that I’ve known in the...
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Lead Generation – Pro Tip: Why you should stop using last-click attribution in Google Ads
When was the last time you searched for something, clicked an ad and purchased immediately? Probably...
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Lead Generation – Social listening: what it is, why it matters, and how to make it work
Boom! Someone just posted a tweet praising your product. On the other side of the world,...
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Lead Generation – Data scraping tools for marketers who don’t know code
We have all been there before. You need the right data from a website for your...
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Lead Generation – How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory Founder and COO Jeff Buenrostro accepting the Search Engine Land award for Agency of...
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Lead Generation – How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. While...
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SEO – The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers,...
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Lead Generation – The majority of listings for car accident attorneys on Google are fake
If you work with attorneys, you may have noticed recently that there is a massive amount...
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