Lead Generation – Meta unveils five new lead generation ad tools for Facebook and Instagram
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The...
Continue ReadingLead Generation – Why your PPC strategy needs a full-funnel approach
To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing...
Continue ReadingLead Generation – Amazon Ads for lead generation: What advertisers need to know
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in...
Continue ReadingLead Generation – Google Demand Gen campaigns: Migration and best practices
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become...
Continue ReadingLead Generation – Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
If there is one thing Meta has been pushing on paid social practitioners over the past...
Continue ReadingLead Generation – How to follow Google Business Profile guidelines
Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new...
Continue ReadingLead Generation – Website redesign SEO checklist: Retaining and improving SEO
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as...
Continue ReadingLead Generation – Google Performance Max: Everything you need to know
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things....
Continue ReadingLead Generation – Target ROAS in Google Ads: 5 key considerations
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In...
Continue ReadingLead Generation – How to use Google Analytics 4: A complete guide
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across...
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