PPC – ChatGPT fails: 13 common errors and mistakes you need to know
I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research,...
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Lead Generation – Why Performance Max for lead generation often fails and how to make it work
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max,...
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PPC – Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers
When Google launched Local Guides some years ago, few of us could have realized what level...
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