SEO – Leverage first-party data for a winning CRM strategy by Cynthia Ramsaran
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data...
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PPC – CDPs prevent your data from going down the drain by Cynthia Ramsaran
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the...
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PPC – Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
The April 2023 reviews update created more volatility in Google’s search results than past versions of...
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SEO – Google UA historical data will be available until July 1, 2024
Good news for those behind on exporting their Google UA data. Starting on July 1, 2023,...
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SEO – Power next-best action with first-party data by Cynthia Ramsaran
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However,...
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PPC – Harness the power of customer data to stay ahead of the competition by Cynthia Ramsaran
Attracting interest in a tool or product may be the easy and fun part of building...
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PPC – In data we trust: How to establish customer trust through data privacy by Tealium
In a recent survey, Pew Research Center found that “81% of the public say that the...
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SEO – The next big thing in martech: The data warehouse by Cynthia Ramsaran
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to...
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PPC – Google February 2023 product reviews update more volatile than previous updates, say data providers
The February 2022 product reviews update created more volatility in Google’s search results than past versions...
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SEO – Webinar: Maximize your ROAS with first-party data by Cynthia Ramsaran
A clear view of your customer data can drive successful campaign results. But there are many...
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