SEO – Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Google’s November 2023 core update took about 26 days to fully roll out and was completed...
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PPC – Google Local Service Ads roll out impression share data
Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the...
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SEO – Take back your ROI by owning your data by Cynthia Ramsaran
Other brands can copy your style, tone and strategy — but they can’t copy your data....
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SEO – Google Search now supports discussion forum and profile page structured data
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show...
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PPC – The future of customer experience lies in first-party data by Treasure Data
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and...
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SEO – Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re...
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SEO – Top data errors that cause Google Shopping to disapprove products
Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new...
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PPC – Become a data champion by mastering marketing analytics automation by Cynthia Ramsaran
Today, actionable data is key. Yet, drowning in a sea of information from various sources can...
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PPC – Google syntax graph merge for structured data
Google Search now supports what is called supports syntax graph merge. Essentially this means different syntaxes...
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PPC – Google adds new vehicle listings structured data
Google has added new markup and structured data support for new vehicle listings, designed to help...
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