SEO – Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Google’s November 2023 core update took about 26 days to fully roll out and was completed...
Continue ReadingPPC – Google Local Service Ads roll out impression share data
Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the...
Continue ReadingSEO – Take back your ROI by owning your data by Cynthia Ramsaran
Other brands can copy your style, tone and strategy — but they can’t copy your data....
Continue ReadingSEO – Google Search now supports discussion forum and profile page structured data
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show...
Continue ReadingPPC – The future of customer experience lies in first-party data by Treasure Data
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and...
Continue ReadingSEO – Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re...
Continue ReadingSEO – Top data errors that cause Google Shopping to disapprove products
Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new...
Continue ReadingPPC – Become a data champion by mastering marketing analytics automation by Cynthia Ramsaran
Today, actionable data is key. Yet, drowning in a sea of information from various sources can...
Continue ReadingPPC – Google syntax graph merge for structured data
Google Search now supports what is called supports syntax graph merge. Essentially this means different syntaxes...
Continue ReadingPPC – Google adds new vehicle listings structured data
Google has added new markup and structured data support for new vehicle listings, designed to help...
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