SEO – How to use Google Ads Competitive Metrics
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s...
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SEO – Why entity search is your competitive advantage
Entity search has become a competitive advantage for businesses and brands. With Google opening its topics...
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PPC – Webinar: Benchmark your social media performance for a competitive edge
Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you...
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PPC – Semrush buys Kompyte so it can upsell competitive intelligence tools
SEO tool provider Semrush has announced plans to acquire competitive intelligence and sales enablement platform Kompyte....
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PPC – PPC award winners talk strategies for competitive times, industries, and marketplaces
PPC award winners talk strategies for competitive times, industries, and marketplaces Your privacy means the world...
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Social Media Marketing – Facebook Ads Strategy: A New Approach for a Competitive Marketplace
Social Media Marketing Industry Report In our 11th annual social media study (46...
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PPC – SMX replay: Visualizing Auction Insights data for competitive intelligence
Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view...
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PPC – Welcome to the Golden Age of competitive research
Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the...
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PPC – Google Ads bringing click share to Search campaign competitive metrics
Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a...
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PPC – 2017 growth hacks: Increase CTR by monitoring competitive offers
It is October — which means that the holiday buying frenzy is upon us. Advertisers will...
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