SEO – SEO, generative AI and LLMs: Managing client expectations
Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of...
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SEO – Why AI can’t replace authentic client relationships
Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and...
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PPC – NPS for agencies: How to capture client and employee satisfaction
Agencies can often fall into the trap of thinking that clients are happy if they increase...
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PPC – How to get client buy-in to try new PPC tactics
Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.”...
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SEO – Google Ads API v1_1 out: Update client libraries for new features
Google released v1_1 of the Google Ads API last week. To use the newest features, you’ll...
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PPC – Client in-housing, competition for talent top digital agency concerns
SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several...
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Web Design – When to Say No to a Web Design Client
Rejecting potential clients is an art that all freelancers and designers should know. Sometimes, you and...
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PPC – Critical tips for navigating difficult client relationships
At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult...
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