PPC – Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s...
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SEO – Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns
Google Ads has a bug of some sorts impacting some a “subset of non-US campaigns” where cost-per-click...
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SEO – How to ensure influencers help your SEO campaigns
If you are looking to make an impact in your business with your SEO strategy, influencer...
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PPC – Performance Max campaigns gain New Customer Acquisition goals
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving...
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SEO – Google Ads Editor version 2.0 supports Performance Max campaigns
Google Ads Editor version 2.0 is now available, Google announced Monday. This version includes support for...
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PPC – Google Performance Max campaigns: What marketers should know
More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps...
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SEO – Google confirms Standard Shopping campaigns will remain available
Standard Shopping campaigns will be supported for the foreseeable future, Ginny Marvin, ads product liaison at...
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PPC – 4 things to beware of with Google’s Performance Max automated campaigns
4 things to beware of with Google’s Performance Max automated campaigns Your privacy means...
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PPC – Recommendations roll out to Discovery campaigns
Google Ads has added recommendations to Discovery campaigns, the company announced Monday. In addition, the ability...
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SEO – Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21 Your...
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