SEO – Google Ads Reach Planner now forecasts Video Action campaigns
Advertisers will now have the option to select “Action – Online Conversions” as a goal when...
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PPC – 3 new Google Performance Max features to plan campaigns, customize assets, and measure results
Google is anticipating a busy holiday season this year. In preparation, they have just announced three...
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SEO – Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A handful of powerful targeting features will be removed in early 2023 according to a Google...
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PPC – 30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared...
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PPC – Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition....
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Lead Generation – How to set up Performance Max campaigns the right way
My team has been testing Google Ads Performance Max campaigns since it was released in beta....
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SEO – Google updates advanced location options for Performance Max campaigns
For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options...
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PPC – Microsoft launches auto-updates for shopping campaigns
Starting July 10 Microsoft will enable automatic updates for shopping campaigns. How it works. Microsoft Merchant Center...
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PPC – Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s...
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SEO – Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns
Google Ads has a bug of some sorts impacting some a “subset of non-US campaigns” where cost-per-click...
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