SEO – Google Analytics 4 rolls out new reports for linked 360 campaigns
Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google...
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PPC – Google Ads pop-up survey disrupting advertisers trying to pause campaigns
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause...
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SEO – Use this tactic to drive revenue on your SEO campaigns by Cynthia Ramsaran
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content...
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Lead Generation – Google Demand Gen campaigns: Migration and best practices
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become...
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SEO – YouTube rolls out video view campaigns globally
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages...
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PPC – Meta rolls out new search tool to track branded content campaigns
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search...
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PPC – Microsoft rolls out code-free conversions for all Smart Campaigns
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding...
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PPC – A blueprint for boosting sales and dominating paid and organic campaigns by Cynthia Ramsaran
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right...
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PPC – Leverage real-time data for stronger campaigns and higher ROI by Cynthia Ramsaran
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means...
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SEO – Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot
Are you ready to take your digital advertising campaigns to the next level? Launching and managing...
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