PPC – Learn how Google and Bing audience targeting improves campaign performance
Targeting abilities have noticeably changed for advertisers over the past years, but one form of targeting...
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PPC – Google Ads bringing click share to Search campaign competitive metrics
Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a...
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PPC – Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the...
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Social Media Marketing – How to Plan a Successful Influencer Marketing Campaign in 9 Steps
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – Using Google Customer Match to optimize PPC campaign performance
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think...
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PPC – Faster & smarter: Moving from manual to automated SEM campaign management
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge...
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SEO – Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms...
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PPC – 5 steps to creating a more efficient link-building campaign
Link building plays a critical role in SEO today, but despite its importance, many people still...
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PPC – Bing Ads retiring Campaign Planner in favor of Keyword Planner
Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking...
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PPC – Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid...
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