PPC – Build your PPC campaigns with this mini campaign builder script for Google Ads
Need to quickly build a campaign or add keywords to an existing one? This script will...
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SEO – Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Google Ads performance planner is available under the Tools menu. A new Performance Planner is available...
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SEO – Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But...
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Social Media Marketing – How to Set Up a YouTube Ads Campaign
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – Learn how Google and Bing audience targeting improves campaign performance
Targeting abilities have noticeably changed for advertisers over the past years, but one form of targeting...
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PPC – Google Ads bringing click share to Search campaign competitive metrics
Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a...
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PPC – Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the...
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Social Media Marketing – How to Plan a Successful Influencer Marketing Campaign in 9 Steps
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – Using Google Customer Match to optimize PPC campaign performance
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think...
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PPC – Faster & smarter: Moving from manual to automated SEM campaign management
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge...
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