SEO – Sidecar launches Amazon Advertising campaign management solution
E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. Through...
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Social Media Marketing – Facebook Campaign Budget Optimization: What Marketers Need to Know
Social Media Marketing Industry Report In our 11th annual social media study (46...
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SEO – How a localized SEO campaign delivered global market share, lifted revenue
Wolfgang Digital’s SEO team. Image: Wolfgang Digital. For businesses looking to expand and grow internationally, SEO...
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PPC – Build your PPC campaigns with this mini campaign builder script for Google Ads
Need to quickly build a campaign or add keywords to an existing one? This script will...
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SEO – Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Google Ads performance planner is available under the Tools menu. A new Performance Planner is available...
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SEO – Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But...
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Social Media Marketing – How to Set Up a YouTube Ads Campaign
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – Learn how Google and Bing audience targeting improves campaign performance
Targeting abilities have noticeably changed for advertisers over the past years, but one form of targeting...
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PPC – Google Ads bringing click share to Search campaign competitive metrics
Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a...
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PPC – Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the...
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