PPC – Semrush buys Kompyte so it can upsell competitive intelligence tools
SEO tool provider Semrush has announced plans to acquire competitive intelligence and sales enablement platform Kompyte....
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SEO – Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer Your privacy means the...
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PPC – Facebook buys AR startup building a 1:1 digital map of the physical world
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase...
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PPC – Google buys Pointy to bring SMB store inventory online
Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that...
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SEO – TripAdvisor buys SinglePlatform to enhance services for restaurants
SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as a...
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PPC – Google buys expert community and ‘answer engine’ Superpod for $60 million
Google has acquired another “answer engine.” The company paid roughly $60 million for Superpod, predominantly for the...
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PPC – Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether...
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