PPC – PPC prioritization: Knowing where to focus efforts to make the biggest impact
Maria Corcoran has been at Microsoft for about a year and a half. Before that, she...
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SEO – Google Ads turns 22: A look back at the biggest changes and advances in search
Every five years Search Engine Land likes to put together a sort of birthday tribute to...
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PPC – 10 biggest announcements from Google Search On 22
At the Search On 22 event today, Google announced a number of new features across Google...
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SEO – What’s the biggest hidden secret in Google Ads?
Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy...
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PPC – Your 5 biggest Google Ads challenges & how to solve them
Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3%...
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PPC – Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO
Google entering verticals and competing directly against publishers, advancements in machine learning and AI and zero-click...
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PPC – Heard from Google, the biggest trends impacting PPC are privacy and automation
We’re now well past this year’s Google Marketing Live event which was hosted in June in...
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SEO – Google on the March 2019 core update: This is not the biggest update we’ve released
It’s still a bit early to tell too much about what the March 2019 core update...
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PPC – PPC 2018: These changes will have the biggest impact on advertisers in 2019
Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid...
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PPC – The biggest trends & changes in PPC so far in 2017
In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop...
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