PPC – Google Ads testing custom dimensions to enable reporting based on your business structure
If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom...
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Social Media Marketing – How to Customize Facebook Ads Based on Customer Awareness Principles
Social Media Marketing Industry Report In our 11th annual social media study (46...
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SEO – Google officially adds AMP based featured snippets to mobile search results
Google has confirmed with Search Engine Land that last week they have rolled out the ability...
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PPC – Goal based bidding: aligning your SEM strategy to business goals
Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For...
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