Social Media Marketing – TikTok Updates: Search Ads, Attribution Analytics, and More
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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PPC – A tale of two snippets: What link attribution in SGE tells us about search
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the...
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PPC – Google’s attribution model shake-up: 3 solutions for advertisers
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear,...
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PPC – Google has removed attribution models in GA4
Google Analytics today officially removed first click, linear, time decay, and position-based attribution models. This leaves...
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PPC – Google to sunset 4 attribution models in Ads and Analytics
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear....
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SEO – Make sense of your marketing with the 101 Guide to Marketing Attribution by Digital Marketing Depot
Every marketer measures the impact of their activity but do they truly know the effectiveness of...
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PPC – 2 new Google data-driven attribution features
Google has just announced two new data-driven attribution features intended to introduce more transparency and make...
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SEO – Google will automatically switch some advertisers’ attribution models
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to...
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SEO – The state of attribution modeling in paid search
There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies...
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PPC – TikTok introduces Attribution Manager with flexible windows
To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible...
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