SEO – Conveying keyword insights to non-SEOs: A visual approach
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often...
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Lead Generation – Why your PPC strategy needs a full-funnel approach
To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing...
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SEO – How to approach weekly, monthly, quarterly and annual PPC reporting
Paid media professionals are no strangers to reporting. However, not all PPC reports should be treated...
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SEO – How your approach to content needs to change: People, process and technology
The search and content landscape has significantly changed since the start of 2023. As the usage...
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Social Media Marketing – Getting Started With GA4: A Practical Approach
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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PPC – SEO vs. PPC: Differences, pros, cons & an integrated approach
SEO or PPC? Like everything in marketing, it would be great if there was a simple...
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PPC – How to approach B2B advertising during a challenging Q4
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: ...
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PPC – A 3-phased approach to proactive online reputation management
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately,...
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Social Media Marketing – Facebook Ads Strategy: A New Approach for a Competitive Marketplace
Social Media Marketing Industry Report In our 11th annual social media study (46...
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Social Media Marketing – How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune...
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