SEO – Marketing analytics and generative AI: What’s in store for marketers
Generative AI has emerged as a driving force in the marketing industry. We have already seen...
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Social Media Marketing – YouTube Updates: Product Tagging, Ads, Analytics, and More
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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PPC – Become a data champion by mastering marketing analytics automation by Cynthia Ramsaran
Today, actionable data is key. Yet, drowning in a sea of information from various sources can...
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Social Media Marketing – TikTok Updates: Search Ads, Attribution Analytics, and More
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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Lead Generation – How to use Google Analytics 4: A complete guide
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across...
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SEO – Universal Analytics still processing data two months after ‘sunset’
Universal Analytics is still processing data two months after Google advised it would sunset. Google had...
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SEO – 8 new Google Analytics 4 features to enhance app measurement and performance
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The...
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Social Media Marketing – 6 Ways to Use Advanced YouTube Analytics
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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SEO – 5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of...
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PPC – Universal Analytics still processing data for most after sunset
The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite...
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