PPC – GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for...
Continue ReadingSEO – New Google Analytics 4 Landing page report
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of...
Continue ReadingSEO – Google Analytics just introduced a new suggested audience
The new suggested audience is called “7-day unnotified users.” These are app users who have not...
Continue ReadingPPC – A guide to Google Analytics 4 for marketing agencies
On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4),...
Continue ReadingPPC – Google now has recommendations for Analytics
Google Analytics now has tailored recommendations to help users become aware of new features by reviewing...
Continue ReadingSEO – Google updates privacy threshold for Analytics Search Queries report
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the...
Continue ReadingSEO – 3 valuable Google Analytics 4 reports for SEOs
As an analyst, marketer, or SEO, you probably have some go-to reports you are used to...
Continue ReadingSEO – GA4 brings new and familiar concepts to the future of analytics
Many of the same concepts that you may be used to from Universal Analytics exist in...
Continue ReadingSEO – Google Ads, Analytics issue affecting reporting stats
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the...
Continue ReadingSEO – Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will...
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