PPC – GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for...
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SEO – New Google Analytics 4 Landing page report
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of...
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SEO – Google Analytics just introduced a new suggested audience
The new suggested audience is called “7-day unnotified users.” These are app users who have not...
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PPC – A guide to Google Analytics 4 for marketing agencies
On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4),...
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PPC – Google now has recommendations for Analytics
Google Analytics now has tailored recommendations to help users become aware of new features by reviewing...
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SEO – Google updates privacy threshold for Analytics Search Queries report
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the...
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SEO – 3 valuable Google Analytics 4 reports for SEOs
As an analyst, marketer, or SEO, you probably have some go-to reports you are used to...
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SEO – GA4 brings new and familiar concepts to the future of analytics
Many of the same concepts that you may be used to from Universal Analytics exist in...
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SEO – Google Ads, Analytics issue affecting reporting stats
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the...
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SEO – Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will...
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