PPC – GA4 launches AMP support
Google has rolled out AMP support in Google Analytics 4 (GA4) for all publishers. If you’re...
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PPC – SEO vs. PPC: Differences, pros, cons & an integrated approach
SEO or PPC? Like everything in marketing, it would be great if there was a simple...
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SEO – 2023 Salary & Career guide: How much search marketers make
Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average,...
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SEO – 2 new Google Display & Video 360 audience solutions
Google just announced two new updates regarding first-party data and machine learning with Display and Video...
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PPC – Google Display & Video 360 API v2 beta launched
Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they...
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PPC – Google adds additional CTV buying options in Display & Video 360
Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen...
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SEO – Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
Google has updated its rich results content guidelines to align better with the overall Google merchant...
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SEO – Toxic links & disavows: A comprehensive SEO guide
What is a toxic link? Are toxic links the same thing as spammy links? Can too...
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PPC – Help for Ukraine SEO & PPC specialists seeking work
We’ve all been watching the horrible events unfolding since Russia’s invasion of Ukraine. One thing that...
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PPC – Webinar: Propel & Rand Fishkin – Mastering earned media
You’re invited to hear SparkToro CEO and Co-Founder Rand Fishkin and Propel CEO and Co-Founder Zach...
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