SEO – Apple ‘quietly asked Amazon to block competitor ads on its product pages’
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response,...
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Lead Generation – Amazon Ads for lead generation: What advertisers need to know
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in...
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SEO – 5 reasons Amazon Ads is better than Google Ads for ecommerce
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point,...
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SEO – Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst...
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PPC – Amazon tests AI-generated review highlights with U.S. mobile shoppers
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer...
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SEO – Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below...
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SEO – Amazon holiday shopping outlook: A guide for advertisers
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their...
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SEO – Make business more human with Qualtrics solutions by Amazon Web Services
Delivering an outstanding customer experience (CX) is no longer a function; failing to meet customer expectations...
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PPC – 5 Amazon product listing optimization must-haves
What exactly does it mean to have your Amazon product listing be fully optimized? And why...
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PPC – 6 Amazon marketing strategies to implement in 2022
Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion...
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