PPC – What is generative AI and how does it work?
Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech...
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SEO – Microsoft signs deal to serve sponsored links in Snapchat’s My AI
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The...
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PPC – Microsoft Audience Ads announces new AI bid strategies and market expansion
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with...
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SEO – SEO, generative AI and LLMs: Managing client expectations
Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of...
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PPC – Google launches new AI tool to improve YouTube ad optimization
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known...
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PPC – PPC forecasting with Google Sheets and Vertex AI
As the PPC landscape continues to evolve, having the ability to predict future campaign performance is...
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Social Media Marketing – Advanced AI Tools for Video, Newsletters, and Articles
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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SEO – How generative AI will change SEO as a profession
Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you...
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SEO – Using AI chatbots to 10X your keyword research
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO...
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PPC – Six ways generative AI can transform your search strategy by Adthena
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities...
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