Lead Generation – 7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities....
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SEO – Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot
Are you ready to take your digital advertising campaigns to the next level? Launching and managing...
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SEO – Master CTV advertising: A guide to launching your best campaigns by Cynthia Ramsaran
When it comes to Connected TV, you don’t need to walk the road less traveled when...
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PPC – Microsoft on the future of advertising and conversational AI
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter,...
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SEO – Nearly 30% of Instacart’s revenue is from advertising
Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad...
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SEO – Microsoft Search and Advertising revenue up 3.4% in Q1
Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue...
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PPC – The power of programmatic advertising by Cynthia Ramsaran
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is...
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SEO – Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran
Your B2B audience is full of avid TV watchers. In the days of linear television, it...
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PPC – 4 digital marketing pain points SMBs face today by Microsoft Advertising
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and...
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Lead Generation – Revenue optimization: 3 ways to get your advertising efforts right
Marketing departments once believed it was a sales issue if the sales team couldn’t work the...
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