PPC – Google rolls out automatically created assets to all advertisers
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also...
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PPC – 8 new and updated Pinterest products for advertisers
Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its...
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SEO – Google Ads account suspensions: What advertisers need to know
Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection...
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PPC – Google’s attribution model shake-up: 3 solutions for advertisers
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear,...
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SEO – Meta advertisers will soon get access to generative AI tools
Meta has introduced the AI Sandbox, which will bring generative AI to its advertisers. Meta’s three...
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Social Media Marketing – Twitter’s top 500 advertisers could get free verification
Twitter intends to impose a $1,000 monthly verification fee on organizations, but will exempt its 500...
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SEO – Twitter has launched a Search Keyword Ads beta test to all advertisers
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The...
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PPC – Why advertisers should reassess Google Ads recommendations
I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the...
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PPC – Microsoft now requires verification for UK Financial Services advertisers
Starting early this year, Microsoft will allow only advertisers duly authorized by the UK Financial Conduct...
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SEO – Airbnb’s search marketing shift: Should advertisers follow suit?
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in...
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