Lead Generation – 3 new Google Discovery ads features
Google Discovery ads have been updated with new features to help brands stand out on our...
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PPC – Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords...
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Social Media Marketing – How to Set Up Advanced Instagram Ads Funnel Targeting
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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SEO – 3 new changes to the Google Ads dashboard
In response to user feedback highlighting that the current ads dashboard can be complicated and challenging...
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Social Media Marketing – Scaling Your Facebook Ads: A Proven Strategy
Social Marketing Trends The data you’ve been missing! Need a new plan? Find out how thousands...
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SEO – Microsoft Ads in 2023: Key areas to leverage, test and optimize
Google’s hard push into machine learning and automated bidding – and away from more manually controllable...
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SEO – Twitter has launched a Search Keyword Ads beta test to all advertisers
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The...
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PPC – Google Ads restored after morning outage
Update. According to Google, the issue has been resolved. Original post. Happy Monday! The Google Ads...
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PPC – Microsoft, BigCommerce team up to launch new marketplace Ads and Listings
Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce...
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SEO – Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below...
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