SEO – Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
Google Search has a new look on mobile, including an updated “Ad” label. Google is rolling...
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Social Media Marketing – Facebook Ad Relevance Score Updates: What Marketers Need to Know
Social Media Marketing Industry Report In our 11th annual social media study (46...
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PPC – IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
Search accounted for 45% of digital advertising revenues in 2018, according to the IAB. Search’s share...
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Social Media Marketing – New LinkedIn Ad Targeting Audiences
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – More signs that Amazon is attracting bigger search ad budgets
Consumer product brands’ advertising budgets are gradually shifting from Google to Amazon as consumers skip search engines...
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Social Media Marketing – How to Create Video Ad Funnels That Work
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – How to set up action extensions, Bing Ads’ newest ad extension
A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new...
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Social Media Marketing – How to Lower Your Facebook Ad Costs: 4 Tips
Social Media Marketing Industry Report In our 10th annual social media study (44...
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PPC – SMX Overtime: Evaluating and managing your ad options
Senior Associate at Red Ventures, Sean Murphy, spoke at the SMX West session, “The Text Ad...
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Social Media Marketing – Facebook Ad Relevance Metric Updates
Social Media Marketing Industry Report In our 10th annual social media study (44...
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