PPC – Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords...
Continue Reading
SEO – Pinterest is experimenting a new premium video ad format
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach...
Continue Reading
SEO – Leveraging TikTok’s ad content to get valuable insights on top-performing products
TikTok has just released a “Top Products” element to its Creative Center. This data provides insights...
Continue Reading
Social Media Marketing – TikTok Ad Creative That Delivers Results
Social Marketing Trends The data you’ve been missing! Need a new plan? Find out how thousands...
Continue Reading
PPC – Meta aims to increase transparency in ad targeting for Facebook and Instagram users
Facebook has just launched an updated version of its “Why am I seeing this ad?” tool...
Continue Reading
PPC – US Justice Department sues Google again, aims to dismantle its ad division
The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the...
Continue Reading
SEO – EU rules that Meta’s ad practices are illegal
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it...
Continue Reading
PPC – Google updates ad policies to allow more CBD promotions
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to...
Continue Reading
SEO – Twitter has launched 3 new ad targeting options
Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced...
Continue Reading
SEO – Google is testing new Rewarded Ad Gate beta program for publishers
Google has just started testing a new rewarded ad beta program for publishers to serve their...
Continue Reading