SEO – How to optimize your ecommerce ad spend and budget for the best ROI
As advertisers, we want to maximize our PPC budgets for our clients But how do we...
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PPC – Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually...
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SEO – Google accused of downplaying ad price manipulation
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine...
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PPC – Google launches new AI tool to improve YouTube ad optimization
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known...
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SEO – Influencer ad spend is now growing faster than traditional ad investment
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider...
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SEO – YouTube is removing individual ad controls on new videos
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad...
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PPC – Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure...
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SEO – GA4 audiences can now be used with third-party segments in Ad Manager
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting...
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SEO – Meta’s ad revenue up 12% in Q2, exceeding expectations
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier...
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SEO – Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year...
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