Social Media Marketing – How to Monetize Your Facebook Video With Facebook Ad Breaks
Social Media Marketing Industry Report In our 11th annual social media study (46...
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Social Media Marketing – Facebook Power 5 Ad Tools: What Marketers Need to Know
Social Media Marketing Industry Report In our 11th annual social media study (46...
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PPC – Protecting your ad spend from invalid traffic
Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks...
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SEO – Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third...
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SEO – E-commerce ad spend on search and social product ads keeps growing
Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce...
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PPC – Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Amazon advertising revenue increased 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues...
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PPC – Capture leads with Google Ads latest ad extension test
Capture lead information with Google Ads lead form extension. Google is beta testing a new ad...
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PPC – Amazon keeps chipping at Google’s search ad dominance
Google is by far the dominant player in search advertising in the U.S., but Amazon and...
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Social Media Marketing – How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences
Social Media Marketing Industry Report In our 11th annual social media study (46...
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Social Media Marketing – 12 Techniques to Reduce Your Facebook Ad Spend
Social Media Marketing Industry Report In our 11th annual social media study (46...
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