SEO – TikTok commits to updating ad policies to better align with EU rules
Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed...
Continue ReadingPPC – Spotify, Meta update political ad offerings for 2022 election cycle
Spotify and Meta have made substantial changes to their ad platforms as they brace for the...
Continue ReadingSEO – New mobile Google ad experiment puts favicon in-line with display URL
Google has confirmed that the search company is experimenting with a new Google Ads label display,...
Continue ReadingPPC – Google, Microsoft report strong search ad revenue growth
Search advertising revenue grew in the most recent quarter for both Google and Microsoft. Last night,...
Continue ReadingPPC – Google’s Privacy Sandbox ad technology testing begins
Google has announced that the first round of testing is here for its crucial Privacy Sandbox...
Continue ReadingPPC – Twitter tests 3 new ad formats
Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only...
Continue ReadingSEO – Google Ads latency issue confirmed with ad reviews
Google has confirmed an issue with the Google Ads console where there is “higher than normal...
Continue ReadingPPC – How your ad position and CTR impact conversion rate
Many brands want to see their ads rank at the top of Google and have a...
Continue ReadingSEO – Microsoft Advertising’s Ad Creator extracts site images for use in ads
Microsoft Advertising has announced Ad Creator, a new feature that extracts images from your site so...
Continue ReadingPPC – Google and Bing halt all ad sales in Russia
Google and Bing have expanded ad sales suspensions imposed on Russia due to its invasion of...
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