SEO – How to optimize your ecommerce ad spend and budget for the best ROI
As advertisers, we want to maximize our PPC budgets for our clients But how do we...
Continue ReadingPPC – Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually...
Continue ReadingSEO – Google accused of downplaying ad price manipulation
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine...
Continue ReadingPPC – Google launches new AI tool to improve YouTube ad optimization
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known...
Continue ReadingSEO – Influencer ad spend is now growing faster than traditional ad investment
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider...
Continue ReadingSEO – YouTube is removing individual ad controls on new videos
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad...
Continue ReadingPPC – Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure...
Continue ReadingSEO – GA4 audiences can now be used with third-party segments in Ad Manager
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting...
Continue ReadingSEO – Meta’s ad revenue up 12% in Q2, exceeding expectations
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier...
Continue ReadingSEO – Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year...
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