PPC – Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords...
Continue ReadingSEO – Pinterest is experimenting a new premium video ad format
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach...
Continue ReadingSEO – Leveraging TikTok’s ad content to get valuable insights on top-performing products
TikTok has just released a “Top Products” element to its Creative Center. This data provides insights...
Continue ReadingSocial Media Marketing – TikTok Ad Creative That Delivers Results
Social Marketing Trends The data you’ve been missing! Need a new plan? Find out how thousands...
Continue ReadingPPC – Meta aims to increase transparency in ad targeting for Facebook and Instagram users
Facebook has just launched an updated version of its “Why am I seeing this ad?” tool...
Continue ReadingPPC – US Justice Department sues Google again, aims to dismantle its ad division
The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the...
Continue ReadingSEO – EU rules that Meta’s ad practices are illegal
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it...
Continue ReadingPPC – Google updates ad policies to allow more CBD promotions
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to...
Continue ReadingSEO – Twitter has launched 3 new ad targeting options
Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced...
Continue ReadingSEO – Google is testing new Rewarded Ad Gate beta program for publishers
Google has just started testing a new rewarded ad beta program for publishers to serve their...
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