PPC – 7 important YouTube Ads lessons you need to learn
Assuming what works on one platform will work on another is a common digital marketing mistake....
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PPC – 7 proven methods to explain the value of SEO
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or...
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PPC – How to write long-form content: 7 smart steps and examples
If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form...
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SEO – This day in search marketing history: January 7
The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155...
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SEO – When to fire your content marketing agency: 7 things to consider
You hired your content marketing agency in good faith. You had every hope they would soon...
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PPC – 7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates...
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PPC – 7 tips for a holiday-ready social media strategy
The things that are vital for brands throughout the rest of the year are even more...
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PPC – TikTok releases Photo Mode and 7 new editing tools
TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s...
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PPC – 7 tips for transitioning from in-house marketing to agency life
Have you been working in an in-house marketing role and considering a switch to agency life?...
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SEO – 7 useful Excel formulas and functions for PPC
My approach to PPC is analytical. I realized early in my career that if I focused...
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