PPC – 4 commerce trends to watch next year by Cynthia Ramsaran
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications,...
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SEO – 4 B2B trends that will catapult you ahead of the competition next year by Cynthia Ramsaran
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing...
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PPC – 4 simple ways to put an end to unprotected paid search by Adthena
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of...
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Lead Generation – How to use Google Analytics 4: A complete guide
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across...
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SEO – There are more than 4 types of search intent
Search intent describes the purpose a user has when using a search engine. This has been...
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SEO – 8 new Google Analytics 4 features to enhance app measurement and performance
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The...
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SEO – 5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of...
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SEO – Universal Analytics is officially replaced by Google Analytics 4
Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States,...
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PPC – Google Analytics 4 audience builder gains six new dimensions and metrics
Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder....
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SEO – 4 Google Ads Custom Columns you need to use – and why
If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile...
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