SEO – This day in search marketing history: March 4
Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new...
Continue ReadingPPC – 3 new Google Analytics 4 updates
Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with...
Continue ReadingSEO – This day in search marketing history: February 4
Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the...
Continue ReadingSEO – 4 new features on the Google Insights page
To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new...
Continue ReadingSEO – New Google Analytics 4 Landing page report
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of...
Continue ReadingPPC – 4 new creator tools for Facebook and Instagram
Meta has just announced new tools to help creators reach new audiences, grow their communities, and...
Continue ReadingPPC – Reddit is building an Ads API, first 4 partners announced
Reddit is working on a new Ads API and have just announced their first four alpha...
Continue ReadingPPC – 4 digital marketing pain points SMBs face today by Microsoft Advertising
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and...
Continue ReadingSEO – 4 advanced ways you’re not measuring SEO effectiveness – yet
In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic,...
Continue ReadingSEO – 4 SEO Tweaks to Transform Q4 Sales
SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the...
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