SEO – $84 billion of ad spend lost due to ad fraud in 2023
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend....
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SEO – Google September 2023 helpful content system update rolling out
Google has begun to push out an update to its helpful content system, the last helpful content...
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Social Media Marketing – How the Instagram Algorithm Works in 2023
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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PPC – Google August 2023 Core Update rollout is now complete
Google has confirmed that the August 2023 Core Update – the second core update this year...
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SEO – Link building in 2023: 10 ways to win or fail
Link building is a consistent and proactive practice that requires time, effort and resources. It remains...
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SEO – Google Marketing Live 2023: Reactions from the experts
Google Marketing Live 2023 made it clear that AI is going to change the role of...
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SEO – How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Instagram has updated its resource explaining how ranking works across each part of its app –...
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Social Media Marketing – 2023 Social Media Marketing Industry Report
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan...
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SEO – U.S. paid search spend forecast to hit $110 billion in 2023
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer...
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PPC – Search ad conversion rates down, cost per lead up in 2023
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the...
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