Social Media Marketing – Twitter API Changes and LinkedIn Groups Relaunching

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Twitter API changes and LinkedIn Groups relaunching. Our special guests include Madalyn Sklar and Michael Stelzner.

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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Twitter Officially Cuts Access to Third-Party Apps: Twitter shut down API access to third-party apps that “mimic the core Twitter experience,” citing “technical and business constraints” and “operational necessity” for this decision. Twitter is now prompting users to switch to TweetDeck and official mobile apps instead. (4:08)

We just published a blog post about our priorities for Twitter client experiences. I want to share some insight on how we reached these decisions, and how we’re thinking about 3rd party clients moving forward https://t.co/hSztgplRV8

— Rob Johnson (@robjohnson) August 16, 2018

LinkedIn Relaunches Groups: LinkedIn informed “select Groups power users” that it’s relaunching Groups by the end of the month. TechCrunch reports that LinkedIn is rolling Groups into the main app and streamlining the service to reduce spam and be more efficient. For example, LinkedIn has temporarily removed the ability to approve posts before they’re posted and send group posts as emails to the whole group. (32:55)

LinkedIn to relaunch Groups in the flagship app as it looks to reverse ‘ghost town’ image https://t.co/IrK6TvBHrB by @ingridlunden pic.twitter.com/0NGvRuiVQT

— TechCrunch (@TechCrunch) August 15, 2018

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