Social Media Marketing – Plan or Act? The Journey, Season 2, Episode 3
September 23, 2018
Have you ever put off launching a project because you don’t have all your I’s dotted and all your T’s crossed? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.
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In episode 3, Michael Stelzner challenges his marketing team to launch early. His team is facing possible burn out. On another front, a website redesign appears to be way behind schedule. Watch how Michael pushes his team to take action.
The show opens with Mike expressing his concern for the welfare of his marketing and events teams in light of last year’s hard push up to the conference.
Later, he, Jennifer Ballard, and Kim Reynolds discuss the optimal launch date for the new campaign. Mike wants to launch sooner rather than later, but the team counsels waiting. Rather than going with his feeling, Mike considers the arguments of his team and, together, they agree on a compromise that satisfies everyone.
As Jennifer brings forward her plans for a SWOT analysis, Mike steps in to refocus their short-term goal. Noting everyone’s wish to deliver a complete and perfect plan prior to any launch, he cautions against sacrificing perfection for forward motion. The hard thing to do, he says, is to roll up your sleeves and say, “Let’s go.”
Next, Mike turns his attention to the website redesign project he’s working, sharing a sneak preview of the new design from Rafal Tomal. After passing the project to a team of developers, he checks on the developer’s progress. Things aren’t looking too good.
Then it’s time to check in on Project Genesis. Tonia Miller is front and center with a large container of thousands of slices papers that were hand cut. Each slip is a response to the question Mike posed to his audience earlier. Somewhere in these slices is the million dollar idea that will give Project Genesis its core purpose.
Finally, acknowledging the work load that’s placed on the marketing department, Mike makes the decision to start the hiring process for a project management specialist to help the team stay on course with the Social Media Marketing World campaign.
The episode closes with Mike vocalizing frustrations brought about by his own stalling.
What is more important for you: planning or acting? Why? Share your ideas and thoughts in the comments below.
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