Social Media Marketing – Cutting for Growth: The Journey, Season 2, Episode 2
September 16, 2018
Have you ever contemplated stopping something to ensure business growth? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.
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In episode 2, Michael Stelzner makes a decision to cut off a segment of his audience he’s been developing for years. He also tasks his team to begin slicing up thousands of ideas that could help him with a new project. Watch as he challenges himself and his team to try new things.
This episode opens as Mike takes a literal walk to decide which way he should turn at an important fork in the business road. Should he continue to serve an audience segment he’s been building, or should he turn away from that audience and re-center his efforts to better serve his core tribe?
After hiking down a path he’s nervous about, Mike reflects that he can now head back on that same path with less fear. The takeaway? When that voice in your head says you’re not good enough and you don’t have what it takes, don’t see it as your Stop light, see it as your Go light.
Next, Mike presses the print button on Project Genesis. He has 3133 responses to the question, “If you could wave a magic wand and immediately solve a social media marketing problem you face, what would it be? Mike believes a core component of Project Genesis is somewhere in those responses. Watch as he and Jennifer Ballard put her college education to work to begin the search for the needle in the haystack.
Finally, Mike and Phil Mershon head to VidCon. They reminisce about Mike calling Phil from VidCon 3 years ago with a ‘crazy idea’ to grow Social Media Marketing World, and discuss how the VidCon experience provided inspiration for scaling our conference.
As Mike meets up with several friends at the conference, he shares his thoughts on building relational capital; watch for cameos from Jase Bennett, Roberto Blake, Sean Cannell, Steve Dotto, Rachel Farnsworth, Pat Flynn, Owen Hemsath, Peter Hollens, Jim Louderback, Shaun McBride, Luria Petrucci, Tim Schmoyer, Brian Solis, Benji Travis, and Caleb Wojcik.
The show closes as the marketing team confronts possible trouble ahead…
What do you need to cut in order to be more successful? Share your ideas and thoughts in the comments below.
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January 14, 2022