SEO – Your playbook for click-to-call paid search is here

Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Use this new playbook from DialogTech to get started. Learn proven strategies to drive calls and revenue from paid search, including:

• how to take advantage of AdWords and Bing ad formats for click-to-call.
• targeting and bidding options to drive call conversions.
• the key data around phone calls you must capture to prove and optimize performance.
• ways marketers are controlling the in-call experience to convert more callers to sales.

Visit Digital Marketing Depot to download “The Click-to-Call Playbook for Paid Search.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.