SEO – The BIG SMX London Preview: Here’s Why You Should Attend

SEO - The BIG SMX London Preview: Here’s Why You Should Attend

Search Engine Land’s SMX London is every SEO and SEM’s dream. Join us May 23–24 for a tactic-packed agenda with more than 40 dynamic and authoritative speakers, keynotes and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend.

SMX London features multiple tracks filled with sessions that cover:

  • search marketing topics including search advertising, SEO, technical SEO, analytics and more.
  • the latest actionable tactics you can immediately use to improve your campaigns.
  • all experience levels, from beginner to advanced.

There’s something for everyone, all the time.

You’ll get actionable tactics and techniques you can put to work immediately to drive the success of your search marketing campaigns. SMX London is the ultimate survival guide to the dynamic and tumultuous world of search marketing.

If this sounds up your alley, read my complete rundown on SMX London here and register today to save hundreds of pounds off on-site rates.

The brave new world of SEO

Long gone are the days when SEO was about tweaking a few on-page elements or industriously building links and patiently waiting for your rankings to improve. There’s much more to doing effective SEO today, especially given the advent of machine learning and massive algorithmic shifts. We’ve got SEO sessions designed to ensure your continued online marketing success:

  • AMP: The Next Generation
  • The Latest In Advanced Technical SEO
  • Future-Proofing Your SEO
  • SEO & Social: A Match Made In Marketing Heaven
  • SEO For Google’s Mobile-First Index & Mobile-Friendly World

And a very special session, “All Google Manual Penalties Explained” presented by former senior Google Search Quality team member Kaspar Szymanski.

Navigating the evolving SEM landscape

Paid search advertisers have plenty to keep up with — new ad formats, extensions, more sophisticated options for remarketing and retargeting and enhanced automation tools, to name just a few.

SMX London paid search sessions cover fundamentals like creating, testing and optimizing paid search ads and dive deep into advanced topics like bidding strategies and bid modifiers. We’ll also tackle thorny SEM issues, with sessions including:

  • Killer Paid Search Tactics and Techniques
  • How To Test (& Perfect!) Nearly Everything
  • Advanced Ad Optimisation
  • Attribution Success In A Cross-Device World
  • Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
  • Conversion Rates & The Law of Diminishing Astonishment
  • Taking Audience Targeting To The Next Level
  • 21 Ways To Fine-Tune A PPC Account
  • Spot-On Targeting With Location-Based Ads

Keynote — What’s New And Cool At Google

Google continues to innovate and announce new products and services that benefit all search marketers. Juan Felipe Rincon, Global Lead, Search Outreach leads a team at Google whose mission is to help marketers create great online content and make it easily accessible to users. In this wide-ranging keynote conversation, he’ll discuss recent changes at the search giant and how they impact search marketers. Offering insights on everything from the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, he’ll also give you a glimpse at what the future holds for online marketing.

SMX Boot Camp gets you in shape

If you’re new to search marketing, SMX Boot Camp gets you up to speed. Boot Camp takes place on the first day of the show, Tuesday, March 21. Attend and learn the fundamentals in these sessions:

  • Keyword Research & Copywriting For Search Success
  • Link Building Fundamentals
  • Paid Search Fundamentals
  • Search Engine Friendly Web Design

To encourage new search marketers to learn and grow, we offer these sessions through a low-cost SMX Boot Camp ticket.

Exploring important search marketing issues

We all love the art and science of search marketing, the tactical aspects of optimization or bid management and the thrill of seeing analytics show successful and improving campaigns. But there are other aspects of online marketing that are often overlooked and as important. Each of the sessions below features a single speaker taking a deep dive into a topic, providing you with actionable, thought-provoking insights or offering the results of their own research you won’t want to miss out on:

  • Fun With Google Analytics
  • Why Going Global Is Essential To Your Business
  • Optimising Content For Voice Search & Virtual Assistants
  • Faster: How To Develop Content That Converts More Quickly
  • Data Driven Marketing: A How-To Guide
  • Leveraging Search With Chat Apps & Push Notifications
  • Harnessing The Power Of Online Reviews
  • Data Driven Marketing: A How-To Guide
  • Must-Have Reports For Search Marketers
  • Integrating Search Into Cross-Channel Marketing Campaigns

Quality programming & speakers

All 30+ sessions I’ve described above are editorial sessions. Speakers were hand-selected because we feel they have great information to offer. And as always at SMX, no one bought their way onto a panel.

Each session is developed by a session coordinator who reviews speaking pitches and reaches out to industry experts to assemble a panel. They work with speakers to create sessions where presentations support each other, rather than overlap. Sessions are presented in several formats because different topics require different approaches. Formats can range from being lecture-style presentations with one, two or multiple people, while others are pure Q&A. That diversity is what makes SMX experience a diverse learning environment.

The entire editorial portion of the show is overseen by me and my co-chair Danny Sullivan. We’ve been organizing search conferences longer than anyone in the industry — more than 19 years and counting!

Expo hall & plus sessions

Our many SMX London sponsors and exhibitors also have great information to share with attendees. That’s why we provide several ways for attendees to hear from them.

The Expo Hall is open Tuesday, May 23, and Wednesday, the 24th. In it, you can get information from exhibitors and sponsors about the many products and services to accelerate your business and performance.

Looking to network, attend the keynote and visit the Expo Hall? An Expo+ Pass might be the right fit for you.

Take a deep dive on internet marketing topics

Looking for even more advice in a smaller group setting on particular internet marketing topics? Come a day early, and you’ve got a choice of in-depth workshops and training classes to choose from:

You’ll save hundreds of pounds off on-site rates by registering for an All Access + Workshop combo pass.

I hope you’ve found this preview useful, and that you’ll be joining us in San Jose. Register today!

— Chris Sherman, SMX Programming Chair

P.S. It’s not too late to plan to attend SMX London as a team! Each additional attendee from the same company registered at the same time receives an extra £200 off a Two Day or £100 of a One Day Full Conference pass.

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