SEO – Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

SEO - Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising?

If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – and bid smarter. In this ever-expanding digital advertising space, where advertisers compete for the same customers, you’re often faced with aggressive brand bidding techniques and trademark infringements that drive up your CPC costs and cross-advertising investments, and dilute your brand. 

Join us as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers. 

Register today for “Stop Overbidding for What’s Yours!” produced by Digital Marketing Depot and sponsored by Adthena.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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