Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
WSJ: How Siri went from virtual assistant market leader to laggard Jun 8, 2017 by Greg Sterling
Internal cultural issues and employee departures have impacted Siri’s evolution.
Voice search becomes voice action: A key talking point at SMX London Jun 8, 2017 by Andreas Reiffen
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.
LiveRamp adds people-based search targeting to IdentityLink Jun 8, 2017 by Barry Levine
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
What you need to know about Referrer Policy Jun 8, 2017 by Patrick Stox
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Who should optimize content: SEOs or content writers?
The AdWords 2017 roadmap is loaded with artificial intelligence
Facebook slots ads in Instant Articles’ Related Articles sections
How a degree in theology led to a career in marketing for Slack’s top marketer
The brand safety problem is bigger than the news cycle — and so are the solutions
Shopify’s business assistant bot Kit is now free to merchants
KLM now offers flight help via Twitter and WeChat bots
LiveRamp adds people-based search targeting to IdentityLink
What marketers need to know about the Apple WWDC announcements [Podcast]
Search News From Around The Web:
Local & Maps
Dive into World Oceans Day with Google Earth and Maps, Google Blog
Google Hotel Listing Pack Now Showing Number Of Results, Search Engine Roundtable
Street View goes to Uluru (Ayers Rock), Google Earth Blog
Hot Tip: Don’t Sell Links To Googlers, Search Engine Roundtable
Finding shadows in ball parks? An update. Version 2., SearchReSearch
Your funny, interesting, smart (and humble) best friend Assistant, Google Blog
18 Advanced Kickstarter SEO Tips & Tricks You Need to Know, Search Engine Journal
Another Unknown Update – This Time It Hit Well Known Brands, SISTRIX
Ask Yoast: buy multiple Top Level Domains for SEO?, Yoast
Managing the Overlapping Roles of SEOs and Copywriters, PPMKG
Site Has One Language? No Need To Use hreflang For Google, Search Engine Roundtable
SEM / Paid Search
How to plan a successful PPC campaign in 2017, SEM Rush
The 5 Stages Of PPC Account Restructuring, PPC Hero
Troubleshoot AdWords Conversion Tracking With These Easy Steps, Metric Theory
How Long Until Google Honors My Website Changes? – Hardcore Marketing, Stone Temple
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