SEO – How to use live chat to increase conversion

Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process.

Improving conversion means reducing the bounce rate, and a well-designed live chat invitation can differentiate an online advertiser from the competition.

This white paper from ApexChat describes how live chat can increase engagement and minimize friction in the buying process. It covers:

• how live chat can improve customer experience and conversions.
• how companies can utilize live chat effectively without major changes to day-to-day operations.
• live chat best practices, and more.

Visit Digital Marketing Depot to download your copy.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.