Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions.
This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Visit Digital Marketing Depot to download “The Blended Attribution Playbook” to learn more.
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.