SEO – Are you doing attribution wrong?
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions.
This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Visit Digital Marketing Depot to download “The Blended Attribution Playbook” to learn more.
December 4, 2022
December 3, 2022