SEO – Are you doing attribution wrong?
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions.
This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Visit Digital Marketing Depot to download “The Blended Attribution Playbook” to learn more.
SEO – Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
June 30, 2022
June 29, 2022